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Rescue Logo

Brief from client 

Logo and identity for Town Rescue Team.

2 Comments

saraqroxy's picture
165 pencils
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I'm not sure about this... It doesn't really do much for me. That could be just because I'm not a fan of that font, nor am I fan of red, black and white together... But the symbol doesn't really grab me- is it supposed to have something to do with rescue or is it more of a "I gotta have some kind of a symbol, so here's one." kind of a thing?
It almost looks like one hand reaching up to grab another hand, but then the star doesn't make sense.

I guess I'd try different colors, and IF it's supposed to be a hand reaching up for another hand- maybe make them look more like hands!? (And heck, maybe even if that's not what it's supposed to be- that's an idea that works with 'rescue'!?) Like I said, I'd also do something else for the font!

2423media's picture
163 pencils
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I really want to like this, but there are some issues. I think you are going for an extreme update to a very old symbol/concept, that is good, but it might be too far forward of the idea. As it stands now, I don't like the weight of the "R" in relation to the rest of the world, it's too heavy. The outline of the red into the dark grey looks like a mistake. The "UE" cutout of the grey is catchy, but doesn't make a lot of sense overall. Does the town have a logo? If so, they would probably want that incorporated (in some fashion) as this symbol is not universally known. For what it's worth, I think the curves on this symbol are better than the tentacle looking ones from the previous version.

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