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Rhino Real Estate
armoniavisual | Mon, 07/18/2016 - 22:07
Brief from client
Personal job
Simple and modern logo featuring a compouse of rhino and house
Right of the bat I'd have to say the symbol overpowers the overall logo, I would suggest scaling it back 50% or more. The symbol is clever however I think the details such as the eye, mouth, nostrils detract from it, the little details in the blocky form don't fit well together to my eye. Where the rhino's jaw curves near the peak of the house is awkward, could be reworked to even out the gaps. The font is not bad, generic, but blockyness of it works ok. I would keep the text all one color, tighten up the leading and watch the centering, you're off a bit. The colors are not bad, but I feel like I have seen the blue/orange-yellow combo too much lately. Clever idea overall though, good start.
Not that the basic is utterly bad, but it's just way too obvious.
Keep sketching ideas on how to mesh these two concepts, rhino and house. Find something clever, to the point and witty. All I see here is just a rhino and house. Not really ground breaking.
Try to boil down these two elements to the bear essential. I can see a way this logo could work, but I'll let you find it by yourself.
7 Comments
I like this one even thought it feels like rhino is wearing overalls - but it is a cool concept, good job!
I am giving you this one.
This is 100% a rhino wearing overalls.
Right of the bat I'd have to say the symbol overpowers the overall logo, I would suggest scaling it back 50% or more. The symbol is clever however I think the details such as the eye, mouth, nostrils detract from it, the little details in the blocky form don't fit well together to my eye. Where the rhino's jaw curves near the peak of the house is awkward, could be reworked to even out the gaps. The font is not bad, generic, but blockyness of it works ok. I would keep the text all one color, tighten up the leading and watch the centering, you're off a bit. The colors are not bad, but I feel like I have seen the blue/orange-yellow combo too much lately. Clever idea overall though, good start.
Not that the basic is utterly bad, but it's just way too obvious.
Keep sketching ideas on how to mesh these two concepts, rhino and house. Find something clever, to the point and witty. All I see here is just a rhino and house. Not really ground breaking.
Try to boil down these two elements to the bear essential. I can see a way this logo could work, but I'll let you find it by yourself.
Keep it up.
Is this an entire new version, or are you just awesome?
hehehe is a new version
Hooray!