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Richard Williams trade logo

Brief from client 

Logo concept for my landlord who is in tiling, flooring, stone trade and services , does that for a living.

Lay out his initials " r " and " w " from tiles with a grout around it. Need feedback, please. This is my first take on this concept.

9 Comments

stavengard's picture
71 pencils

Second take on the same concept.Changed an angle, formation and add one more panel

j.o.y's picture
238 pencils
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This is nice! I like the first version, it's more legible and balanced. I think the symbol could come down in size just slightly. And make sure text is centered perfectly. Nice color scheme. Good job.

stavengard's picture
71 pencils

Thank you j.o.y! Will take into consideration your comments and suggestions.

paintedjeff's picture
30 pencils
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I actually like the top version way more. will look better at different scale also. have you tried getting rid of heavy grey line around blocks?

j.o.y's picture
238 pencils
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Well first version looks like subway tile (which is very popular in America right now in homes. ) And the outline is like grout. So i think that version would be well received. :)

stavengard's picture
71 pencils

Thank you, Jeff! No, I haven't - but will give a try to see how it will appear.

Cesardesign18's picture
58 pencils
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This is nice, you have to make some adjustments in the text, you must center the text and subtext.

stavengard's picture
71 pencils

Thank you, Cesar! I uploaded an image with your suggestions on a centering text/subtext. Please, let me know if I did it right. How are you feeling after a hospital?

Cesardesign18's picture
58 pencils
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Much better thank God!

Version history