RPA logo
soulrazor | Thu, 06/14/2012 - 09:37
Brief from client
RPA is an independent consultancy providing bespoke, expert advice to both public and private sector clients around the world, and we are on the fast track to expansion. We provide high quality and innovative strategic analysis skills to assist local and international decision makers with the development and implementation of sustainable policies.
I wanted to use the original design of a sectioned globe to symbolize constant global change. The numbers represent solutions derived from study and calculation. And the bright flare in the center represents perpetual dedication and the ability for RPA to evolve with the times.
2 Comments
Ouch! Abort! This isn't going anywhere.
The main font is terrible. It even looks like you distorted it. If you didn't, then it's really a bad font.
I get the idea for the symbol, but it doesn't look good. The gradient are way too obvious.
All the figures hanging around look like they've been randomly placed and complicate the whole thing.
These colors don't match at all. Burgundy and grey, ok. But with a gradient of blue and black, it's just plain ugly.
Ouch is right!
That was pretty harsh. but I think I needed to hear it. I'll try to rework it, most likely in a simpler form. What I'm also hearing is that I'm also guilty of over thinking the concept.
It's back to the art board. Thanks for your comments!!