RUSH - Cycling Apparel
ch4os532 | Wed, 04/10/2013 - 22:48
Brief from client
Create a logo for an up and coming urban cycling apparel brand that reflects the environment one would be in whilst wearing this clothing.
Logo for a cycling clothing brand.
Slanted text is indicating speed whilst large geometric forms and negative spaces loosely resemble roads / road map.
6 Comments
I think it's pretty safe to say that you fucking nailed it. =)
One thing, though : have you tried to have the H without the crossbar?
Can't say i have... i feel it would make it to illegible though, but i will give it a try!
Wouldn't that JUST read "RUSII"?
Really diggin this man would love to see it on a t-shirt or a fitted cap
I think this needs some work. The R throws it off for me, I know it's supposed to be an R but it kind of reads like PUSH too. The negative space in the letterforms could be aligned to give it a much more solid feeling. For example, the line through the U almost lines up with the line through the bottom of the S, but not quite. Same thing goes for the R and the H. The idea is okay but the execution needs some improvement to really make it work.
Thanks for the comment!
I did notice the same about the R/P situation, been playing around today and found that this works the best among the many other variations i had... Oh and I fixed the other in-consistencies that you picked up!