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Salão Beleza e Charme

Brief from client 

This is the newest work, in which I was asked by the customer for innovation, joining the idea of ​​the customer with my thinking. I wondered why, not to use simple traits, which refers to the beauty and charm of the woman? The idea was to use thin and simple features, valuing what every Woman has, Beauty and Charm, in the small traces of her face and her hair. Attracting new looks to a new environment.

Good morning, well attentive to what was put up, in the first proposal of logo, I will replace here a new option, but clean, simpler, without much fanfare. Having named the company Beauty and Charm, I decided to stay with the woman's face, in a different way, letters and then in the same tone, and the background according to the client's choice. It is necessary to remember that, I accepted everything that was put up well, but not using the silheuta of the Face of a Woman, would totally escape of the initial proposal of my client. So it is a simpler logo, than to give to understand the real message that is passing.

1 Comments

Shawali's picture
1379 pencils
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I'm sorry, but I don't see much progress with this logo. I would even say it's a step back. Partially due to this terrible black on dense orange background.

I understand that the client seems to impose several choices of colors, symbol, etc. It's their right and you can take them into account, but at the end of the day, you are the professional here, not them. Otherwise, they would have made the logo themselves. Don't let them ruin your logo if you think it's not working (and really, it's not). You're not here to execute their vision, but to to sublime it or even disregard it if it sucks. Do not hesitate to submit additional proposals that YOU feel work best for them and their business.

The symbol, although not a profile anymore, still makes the whole thing look uninspired, cheap and unprofessional. If you still want to go the woman's head route, at least spend much more time working on it, trying to find a way to make it unique and well crafted. Because right now, it is not, unfortunately. Look at this exemple below and see how, while being the same idea as you, it just stands out and shine a thousand times better than yours. I've found it on Pinterest: https://tinyurl.com/y9x9equj

My advice, take a step back, focus more on what the client's needs rather than what they want and work your ass off to come up with something as good as those exemples I showed you.

Keep it up!

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