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SAPS line

chavrakov | Mon, 11/25/2013 - 11:43

Brief from client 

I am currently creating the logo of a company producing linear drains for luxury baths. SAPS is an abbreviation of names of the owners, LINE is an additional word.

The logo is going to be printed on the metal surface of the products - linear drains, so it must work in black and white as well as in colour.

4 Comments

DeaDraco's picture
42 pencils
DeaDraco | Tue, 11/26/2013 - 01:35
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It´s not bad, but i will try to make the "luxury" be more present in it.

Shawali's picture
1379 pencils
Shawali | Tue, 11/26/2013 - 05:09
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I'm not really feeling that one. I don't get any sense of luxury. Plus it seems to be overly too complicated, with these two highly contrasting fonts. The for rectangles don't really help either.

chavrakov's picture
chavrakov | Tue, 11/26/2013 - 11:21

Thank you for the feedback. I have removed the rectangles. I am aware, that these fonts are highly contrasted, but my client likes the typography. Please, suggest me what to do.

Shawali's picture
1379 pencils
Shawali | Fri, 11/29/2013 - 05:53
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I think the problem comes mainly from the fact that these two fonts don't really complement each other. Or they do it way too much. I'd change the one for "line".

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