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Sarah Couzens - Photographer

Brief from client 

The goal was to create a unique, organic logo for a young photographer. The final product needed to be versatile enough to work in a variety of materials - business cards, stationary, social media avatars, website, email signature, a branded watermark, etc.

Because the logo had to be so versatile, it was important that it be simple and straightforward; an exercise in minimalism. At the same time, we wanted it to be uniquely personal...a brand mark which conveyed not just her occupation, but her identity as well.

The resulting logo takes Sarah's initials, and re-imagines them in the form of a camera. Our hope was to achieve a perfect balance between her initials and the image - while keeping it simple enough to work in an medium - be it a twitter icon, an email signature, or a transparent stock photography watermark.

We intend to do additional versions in the future, utilizing color, texture, dimension, etc.

Credits:

AGENCY: AbbaSez,LLC

AGENCY WEBSITE: www.abbasez.com

CREATIVE DIRECTOR: Shawn Couzens

DESIGNER: Shawn Couzens, Del Almeida

8 Comments

MDCasino's picture
53 pencils
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I think the idea is brilliant and very well executted. The typeset is great and the monotone will work well for anything. Great Job!

Only negative I think is the line between the name and photographer. I would make it darker and maybe the same weight as the 'photographer' font (a drop thinner).

Stephen Fitzgerald's picture
405 pencils

I would say congrats are in order.
Well done.

2423media's picture
163 pencils
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The concept is GOOD. The resulting shape of your design kinda sucks. The mismatched curves/edges (meaning the angle of curve) if supposed to be comic, doesn't work for either comic or realistic. The drop shadow (which everyone hates) is also somewhere in the middle of being or not being. I guess my point is choose a direction...comic or real because right now you're in the middle, and that looks like an accident. So either refine the inner line of the "S" to match the outer completely make the two (inner and outer lines) more different to suggest a comic style. Loose the drop shadow, because you don't need it. The line between your name and the tag is unnecessary...it's what you do, don't separate it.

augustyanag's picture
3 pencils
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Agreed to "2423media". Try comic, loose the drop shadow.

Shawali's picture
1379 pencils
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I globally really like this logo and the idea behind it.

My main beef with it is the size of the symbol, which is way too big compared to the text. This is gonna be a problem when you reduce the logo. The text will be unreadable. Unless you have a special version for small sizes without the text, but that would only complicate your branding rules.

What I'd do is rework the symbol, having it smaller but bolder so you get the right balance between it and the text.

I really don't mind the "drop shadow", which is not really one. It's part of the design and it works. You may have drop it though if you make the symbol smaller. But again, I have no real beef here. It's not the stupid drop shadow effect from Photoshop we see all to often here.

Anyhoo, this is looking good and it can look even better.

Cheers!

hueroth's picture
247 pencils
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I would like to see this thicker .....it looks like is going apart....too big and too skinny, but as structure i like the idea. Also give more impact in colors.

AbbaSez's picture
20 pencils

To answer a few of the comments/questions. Thicker did not work as well. The shadow simply gives the type/design a bit of dimension. As for color, I change the color of the shadow in other versions (yellow, blue, etc) and it looks nice - but I chose to share this simplified B&W version for the critique. Lastly, the size if the type in relation to the symbol will change depending upon usage. For example, as a Twitter Icon, it would not have the type attached at all.

Thank you for all your comments!

MadManNYC's picture
4 pencils
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Great idea. I'd lose the name underneath when you use it as an avatar or profile pic.

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