Sawa group
mahayni | Tue, 06/04/2013 - 07:38
Brief from client
Client wanted a simple logo with matching Arabic and English typography.
Client insisted on having the Arabic and English looking the same. I have used parts of the Arabic word to form the English. Client was so specific about the colors.
Sawa means together in Arabic, the company consisted of 3 smaller entities that's why used the 3 triangles.
4 Comments
there's a few kerning problems and I'm not sure the W in the english part needs that thing sticking out of it. Is the yellow I a letter or a is it supposed to be a dividing shape? Have you tried with an / instead?
And though I appreciate you posting an "application", I don't think we need to see the cards, just the logo.
Thank you.
I hd to keep that thing sticking out of the W for the client failed to see the resemblance with the Arabic part. And the I shape is a divider. I added the card because I have tried a different lock-up of the logo for the small applications.
I would try to make the divider more graphically different from the rest, then, as it just looks like a letter in a different color. Maybe just bolder?
Also, I would space the second line a little more so that everything lines up left and right.
Agree with that, thanks.