Scotts Glass and Paint
CaseySchock | Mon, 09/10/2012 - 23:03
Brief from client
Full redesign of logo, pretty much free reign.
Modified swoop to less colors for simpler look. Reduced size on location/phone number and went with black lettering. went with a different typeface on the "glass and paint" portion.
3 Comments
You could probably get away with this in the early 80's when cheap Photoshop effects were new to people. Today I just close my eyes and try to forget these kinds of things.
Sorry to deliver rather bad news, and I think I read in your other version that this is your first logo attempt, so please don't take my words to be super b!tchy, but this isn't very great... It's kinda pretty bad.
I realize that Scott's must specialize in glass and painting, but I don't think that necessarily means that you need to have a glass effect on one part of the logo and a paint streak in the background. This looks like a logo that someone might make in Microsoft Word.
Were it me, I would stick to making it a two or three color logo, lose the gradient on the lettering, lose the city and phone number (that shouldn't be a part of the logo) and maybe try to JUST update the font and the lines that they had in the original. All of the colors/effects/etc here just make this look really outdated- which isn't what you're looking for!
I think you're clearly trying really hard (which is fantastic), and I think you can do better!! :)
I'm sorry to have to agree with what has been said. This just isn't working. First loose the effects (gradients, bevels). Second, loose the location and telephone number, this isn't a business card, but a logo you would use on a business card. Third, the "swoop" as you call it, seems to be dictating where your tag line is placed. I think the name and tag deserve priority before extra elements. So the tag could be left, center or right justified. Also, the swoop isn't adding much in this case. Might be better to create an outlining shape that creates the same idea as the swoop without interfering with your text. The text is clean but boring. It doesn't create brand.