SHIELD Brand Paint Sealant and Protectant
patmon | Tue, 07/26/2016 - 08:22
Brief from client
Client requested a Shield Type Brand Image that would convey a tough Paint protectant and Sealant to represent a new line of wax. Sorry for not posting a logo, just wanted some feedback on the imagery.
Used a steel texture to roughen up image. The image will be part of a new line of wax from client.
9 Comments
Wow, there's a whole of stuff going on here. I must admit I have mixed feelings about this.
I understand this kind of overkill design fits the intended target consumer, which I guess would be north american males who love their big ass truck basically. But to me this would have look cool in the 90's. Now it's bit dated.
But at he same time it goes against everything a good logo should be. There are way too many elements, too much text in too many different sizes, too many fonts, too many over the top effects... And there's even a logo within the logo! Was it even made on Illustrator or Photoshop?
The only thing that could make things work, at least in my eyes, would be if this was just the hyper developed iteration of your logo, the basic one being flat designed, vectored and above all drastically simplified.
I like complex logos, à la Joe White, but for me this one is just complicated. And the two concept shouldn't be confused for one another, just like simple and simplistic.
Thanks for the critique-appreciate that.
Side note: Although the main image is trite. The client requested an image that is recognizable in the industry. The image was created in photoshop to incorporate the texturing of the steel. The second half of the image was used to highlight the The Synthetic Blend that creates a high gloss which most buyers are looking for. The second image (synthetic blend) imo the only combination of information that integrated well with the primary image.
That's your main problem right here: you can't make a logo in Photoshop and find your self with a pixel based logo. It will be a major pain in the ass whenever you need to blow it up in size. You always will be constrained by those damn pixels and lose all the flexibility a vector base logo has to offer.
You really need to use Illustrator, there's no two ways about it.
Unless you created it at large size and reduce from there. Whether you make it in PS or AI it all comes down having the image at 100% at a high enough resolution for the end result.
That works... Until they ask you to put it on the 144' tall building sized banner. Then it stops working.
Agreed! lol
My point exactly.
Also, with all these effects and textures, your file is going to be super heavy and major hassle to manipulate.
Nothing beats vector.
While I fully agree with Charlie, and I would call this more branding than a logo, I understand what you are aiming for so thats what I'll base my critique on. I think the idea and symbol are on track for the market, the type is ok but this would be an opportunity to do something custom and really make this your own. The white type, especially the words 'HIGH GLOSS' doesn't fit well with the rest. I also don't think this is a case where the client needs to be re-educated about good design, unless they are aiming at the Pebble Beach Concours car guys, this is their market. Sometimes the client wants crap and in those instances give it too 'em good and hard. You have the makings of some good crap, if that makes sense.
While I admit I am in error for posting this branded image, I feel the good crap comment is appropriate for the circumstances. I guess what I really wanted was to get feed back on improving the "good crap" into some really good sh%*. With that said I will try to improve the lower half with some of the suggestions mentioned. Thanks for comment!