Sign on Time
Petr Plachy | Wed, 06/21/2017 - 18:13
Brief from client
As a sign making company, we have chosen a CMYK colours and panels as an image of a sign.
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4 Comments
Please remove any website links, so that we know you're here for a critique, and not as an advertisement.
That being said,
This logo would be 2000% better if you killed those drop shadows. Just get rid of them, they aren't helping you.
I would also choose a modern font. The one you have now is very wonky, and screams "bargain sign place that makes 15 min. products without a care for their client".
Sorry, this isn't working for me at all.
As Erin aptly pointed out, you want to remove those drop shadow effects. They will cause more problems than anything else, especially when printed.
The CMYK color scheme is the oldest, laziest idea for a printing/sign making company. We see those every now again here. If you want your brand to stand out, just don't go with the flock.
Keep it up!
I agree with Shawali. The CMYK color scheme is too on the nose. It is literally everyone's beginner level idea, and gives the impression that you are inexperienced. Your typeface choice is not great either. I see where you were going with the drop shadows, but really the current market is using flat color for almost everything, so the drop shadows are kinda making your logo look dated instead of fresh and up to date.
Good starting point, but I think this one needs to go back in the oven a bit.
nice color