SK CREATION

All I read is "reation". "SK" doesn't show at all. It's rarely a good idea to merge the wordmark with the symbol.

I kind of see the K- but it's a stretch. I do not see the S at all. All the curves and line weights are awkward. Definitely remove creation from the symbol- and find a better typeface for it. Basically I see a rounded box with arrows in it. Needs more sketch/concept work.

The entire thing is almost an s, it is a super stretch, but I would never have noticed if I hadn't looked everywhere for it.

I completely overlooked this logo, honestly. It seems extremely random and confusing. Even the K is a stretch. The "creation" typeface clashes, and the treatment of the negative space feels dated. I would suggest brainstorming and developing a strong idea moving forward.

I see the k but never an s. Also the type face is really kinda weird.. It way too much contrasting and it doesn't fell right. A moderny one would be better and maybe not in the black.

Red and black are really agressive.

The arrow goes backward. Why... For the symbol it's not ideal...