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SLAM - Students Living a Mission

olsjoe | Tue, 11/15/2016 - 05:56

Brief from client 

A youth service organization that does relief missions around the world. The company wanted the emphasis to be on the Mission, and a communicate a youthful, adventurous vibe. Their target audience is ages 15-25.

The SLAM logo is a modular system consisting of an "M" letter-mark and a customized typesetting of Futura Bold with Futura Medium underneath it. The "M" is supposed to also convey the idea of Mountains (idea offered by client) and the swoosh below it a path.

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