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Smart book

Brief from client 

Need to make it more unique. Tips are welcome :)

Please make the logo more unique/distinct. It's very
hard to trademark this logo in most countries. Please remember that logos
should be generic enough to be applicable to various businesses, but unique
enough to become trademarks. Thank you.

6 Comments

Waffles's picture
233 pencils

Owls and books are a bit too obvious at this point. Not that the symbol is badly made or anything, it is quite nice. But if anything is shown with a book, it is an owl.

Shawali's picture
1379 pencils
Idea
updown

Remove the cover and match the opened pages with the curves of the owl's brows. Get rid of the shadow, it's superfluous.

Keep it up!

oossama's picture
1 pencil
Idea
updown
Symbol
updown
Typography
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Colors
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I love it, just that some superstitious countries see owls a negative thing!

Patrick Marins's picture
Idea
updown

I liked the concept idea.

Yipes1220's picture

The only thing i think of when in see this is the TripAdvisor logo. Looks good, but i cant get past that personally

bgowder's picture
5 pencils

I like it and agree with removing the shadow.

Version history