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Spark Design Group

blakemartin | Wed, 02/01/2012 - 18:30

Brief from client 

Spark Design Group is a design and branding collaboration. They design primarily for print.

4 Comments

splashster's picture
124 pencils
splashster | Wed, 02/01/2012 - 19:06
Idea
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Symbol
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Typography
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Whacky, but I like it.

Your 'TM' mark is too small (scale logo down to 1 inch/2,5 cm and try to find it) and color choice is a bit tricky for reproduction on light backgrounds.

blakemartin's picture
1 pencil
blakemartin | Wed, 02/01/2012 - 19:55

Thanks for the tips. Much appreciated!

G13Design's picture
144 pencils
G13Design | Thu, 02/02/2012 - 00:30
Idea
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Typography
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Nice.. I would prefer a different color, but I like it.

My only issue is the bolt in the P.. it doesn't look quite natural to me with the reflected top and bottom. I would give the P a curved line (the rest of the mark is curved) and add an extra zap to the bottom right leg of the K. It just seems that it would flow better to me. The whole word would flow and then have a natural ending "point"..

Anyway- something to try, but as I said I like it regardless:.

luenib's picture
114 pencils
luenib | Thu, 02/02/2012 - 02:06
Idea
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I would move the zap to the descender of the "p" and remove the extra loop from the "k"

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