Splash Pad
DanZmodMaker | Mon, 08/05/2019 - 21:32
Brief from client
The client told me to design a logo/sign that could be used for their small water park for kids. The colors from the water park are directly implemented into the design. The green rails, which look like supports on the side of the design, reflect the green railing from the park.
I really liked the way that turned out.
4 Comments
Please give us a little context as for what this is, how it will be used. Without that, we can't give you a proper critique.
@cooperads
The client told me to design a logo/sign that could be used for their small water park for kids. The colors from the water park are directly implemented into the design. The green rails, which look like supports on the side of the design, reflect the green railing from the park.
Sorry, but this is not really working for me.
First off, it's too complicated. Too many elements, colours and effects. You need to simplify drastically. Remember that you're designing a logo, not a sign. It needs to be simple (not to be confused with simplistic) and memorable.
Pro tip: avoid abusing of the 3D effect, it's a dead give away of amateurism. Also, the splash looks very much like you squeezed it.
The treatment of the font makes it look like it's frozen. Not sure that's what the client need.
By your latest comment, it seems that you didn't get a clear and precise brief from the client. If this is actually the case, you were off to a rocky start. There's no good logo without a good brief. Here's a list of questions to ask your client to determine the best course of question: https://tinyurl.com/y57pt6a7
Globally, it looks like you designed this directly with the computer, am I wrong? If so, just don't. Always start everything with a pen and a piece of paper. This is how ideas will organically shape up in your mind. Remember that Illustrator, or any other design program, is primarily a tool of execution, not creation.
I hope this helps. Keep it up!
mn m,