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Team Building

Brief from client 

Hi good people of the world.

I'm working on an event for this client, a real estate school in Paris, and I just came up with this thing. I'm happy with where this is going, but as always, I could use your acute feedback to point out details I'm not really seeing and that could be tweaked.

Here's the final version.

What do you guys think?

5 Comments

xKillswitch's picture
424 pencils
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To be honest, I'm not too crazy about this one. There are a lot of distracting elements, more than the previous version. For instance, the way "building" is broken up, the orange lines at the bottom, and the purple/red combination (so maybe it's the color it's mocked up on) that especially shows at the top.

My comment remains that pertains to the "team" connecting line, but the colors separating everything makes it look less confusing.

So yeah, I'm fifty-fifty on this one. I like the look you're going for, though.

M@'s picture
345 pencils
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yea im not feeling this... I dont think the colour pallet is very good, none of the colours seems to go with each other too well.

The general style i like but i dont think its consistent... i.e some parts are quite simple and others are not.. like where you have all those little lines and the circles at the top but dont have any other detail like that anywhere else.

I like the typography for the word Building but wouldnt have those little gaps in each letter. As for the word Team, i see what you are trying to here with the sheild shape but its really not working, its too hard to read.

Sorry for all the negatives because as a whole its not too bad.. I have seen you do a lot better so im expecting better things! i think you need to re-look at this quite severely.

Good luck =)

j.o.y's picture
238 pencils
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I personally preferred the simpler version you had at first. This reminds me of a neon sign mounted to a glass plaque! I also find myself a bit distracted by the arrangement of "team" (how the A sits shorter, and the other letters seem to be a bit forced into their shape). Everything is very symmetrical in this logo, but then the top of the T sticks up higher than the other letters.
I also apologize for my negativity, I just feel the simplified version was more clean. But that's just my opinion -and you know what they say about opinions!! =) lol

Shawali's picture
1379 pencils

How dare you guys criticize my work!!! It's the best logo in the world!!

Nah I'm kidding, I'm glad I posted it, I got some really useful feedback from you guys. Do not be afraid to let me have it =)

Though the client already approved it, I took the opportunity to work on it some more. I'm gonna stick with the colors, though, it's part of a bigger scheme, and I must admit I really like them =)

But I mainly reworked the "team" part and got rid of the gaps in "building". I voluntarily disrupted the whole symmetric feel with the T, just for the sake of catching the eye.

j.o.y's picture
238 pencils
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I like your changes to TEAM, I think that works better! =)

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