Tejasy láminas Cristal
puntalanza | Mon, 11/12/2012 - 14:04
Brief from client
This is about tile roof and polycarbonate sheets.
My client need to change his old branding . They sold only transparent and corrugated plastic tile.
Now they have a new line POLYCARBONATE sheets . The propossal is to comunicate that CRISTAL is innovation, flexibility and protection
Cristal is a brand about plastic tiles and polycarbonate sheets. Is flexibility, innovation
2 Comments
The symbol I don't mind TOO much, it's kind of boring but overall I guess it works.
The main issue I have with this are the fonts you chose. The top one is too boring, too simple, too plain. And I don't love how it's placed- it looks like it was just kind of tossed up there and there it is.
The main font I'm not a fan of- it's too dated, too decorative and I don't think it looks as modern as it should. (I don't know sh!t about polycarbonate sheets but it kinda seems like a more modern font would be appropriate here!?)
I guess I'd maybe stick with the simple symbol you have, but go crazy and try some different fonts and almost more importantly- some more arrangements for the symbol/fonts. Is there any way you could have the subtext BELOW the main font!?!? Maybe kerned out to the same width as the main text?
Just a few ideas. And are you allowed to toss some color in there!?
In any case, I hope we see more revisions!
please!!! I had been searching these typography for years (Cristal)!!!! can you say me the name of the typography?