The Bridges

Typeface, colour and shape of bridge are a miss: type is retro, but not retro-cool. Just old school. Looks like from the 30's. Grey gradient: too light. Not enough contrast. If it's an architectural company, think blueprint. Bridge: boring, weak =construction. Looks like an aqueduct (think Pont du Gard, in France). Must keep bridge design simpler, iconic, modern, streamlined (peace bridge in Calgary, Canada).

I feel there is a lot of work to be done on this, The bridge is to detailed i say that meaning to many arches, bring them back a bit or even make a new bridge, I am not feeling the alignment of the font seems randomly place and the colors could pop better. I like the overall idea but it could be executed better. Lets give it another go. =)

I liked the idea, but it has two things against. Firstly the choice of fonts was bad ... Secondly although I like the structure of the bridge, I think it is more like an ancient Roman aqueduct. So I think you should work a little harder.

Why dont you try something like this?... Just an idea...