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The Fountain of Youth

Brief from client 

Logo/branding for a spa retreat. The name can be with or without "The" at the beginning.

Here is first attempt in mono. Kind of a "roman baths" type of feel I'm going for. The 'day spa' tagline I don't like so much at moment.
Critique very welcome.

7 Comments

alex noriega's picture

No hard feelings. It seems to me more like a beauty parlour than a spa. I would think in a fountain of youth more like pouring than curling. Thanks for the chance. Keep on!

shanuea's picture
160 pencils

Simplifying things - and adding a small symbol.

Shawali's picture
1378 pencils
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Nailed it.

Not a fan of the yellow and red thing, though.

Awesome work.

JonAtkinson's picture
217 pencils
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This is beautiful! I'm also not a fan of the red/yellow version but damn, man.

BrendanLloydDesign's picture
35 pencils
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Definitely eye pleasing. I think I like the one you posted above best so far. The one thing I would critique is that I think the swirl on the bottom of the F should be smaller. If they're the same, I think it can be misread as Sountain. Even though it's unlikely, might be beneficial to see what it would look like. Hope this helps :) nice work

shanuea's picture
160 pencils

Final structure after minor tweaking/kerning etc. Would like to do a colour version but haven't found a good combo yet. Thanks Brendon, I'll try what you suggested/.

JonAtkinson's picture
217 pencils
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Try playing with this: http://www.colorexplorer.com/colormatch.aspx

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