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The Meandering Moose

g2graphicsdayton | Tue, 12/10/2013 - 23:04

Brief from client 

This is a logo for a retail store in New Hampshire...of course moose play a prominent role and they wanted something cool and hip

1 Comments

JonAtkinson's picture
217 pencils
JonAtkinson | Wed, 12/11/2013 - 15:13
Idea
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Symbol
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Typography
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The illustration looks fun but the moose's eyes look a little worried because of the angle of the eyebrows and the shape of the top portion of the eyes. Lose the drop shadow on the text. I would make the eyebrows black. Right now they're just adding another color for no reason so you can simplify there. I think the rest of the colors are fine and this can easily come down to a one color. There may be some other fonts you could play with but this one is ok. Play around with those details and see what you come with. Happy tweaking.

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