Things I Love
DansDans | Sat, 06/30/2012 - 01:56
Brief from client
The client wanted something feminine and bold - its an upstart beauty blog and she wanted an identifiable brand inspiried by the things she finds beautiful
This was based on a concept the client had seen elsewhere and wanted to know if it could work as her logo. The four circles provide two options to me - they can display images ot beauty related items (categories) that can then be highlighed depending on her articles, or they can display images of the four season and be highlighted every three months with the season change.I believe colour is to play a big part in this - pinks and purples work well for beauty, but the clients favourite colour is blue...
7 Comments
Too much for a logo , try combining somehow the symbols or make them less, there are too much. Also too much pink , make a pink on white or black background, not on a pink "cloud effect" background, this logo will be printed or printed on black and white and it must be print proof. "stores of the beautiful things n life" too small, remove or change the font in a more readable (would suggest the same in the logo) one, thumbs up in typo is for "things i love". So you should go with solid colors, no effects, less symbols, anothe background. best of luck.
I like the colors, and symbols. If you can refine the symbols so that less says as much or more then great, but think that the main issue with this design is the typography.
The kerning and font choice for 'stores of the beautiful things in life' is pretty bad - moreso the kerning - and needs addressing first. Maybe the type choice will look better with kerning adjusted, as currently the text is illegible in parts.
Quite like the 'things i love' type, but again needs kerning attention.
Other than that, I think it works quite well and addressing the issues which I mentioned will make it 100% more effective.
The kerning like Jon said is horrible. The symbols are a bit cliche. It works, but we've seen it over and over. I would move the left horizontal line up to the cross in the "t". I think what your client saw was that "coexist" bumper sticker.
Thanks for the feedback so far guys - yes the kerning does need to be addressed, the letters are far far far too close! The client saw the logo for a restaurant called "pabu"
I would reduce the number of symbols to one only.
keep it simple. I like the colors, but there are to many symbols, and the kerning must have some work. And I doub that the tag line will be readable if reduce.
this is a difficult one especially if the client has already seen a similar logo.
i think there are to many things going on with the symbols, maybe have 1 logo with just the basics and on the site add in the extra logos for an extra touch to the site.?