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Tourism Melaka

Brief from client 

Remake "Tourism Melaka'.

2 Comments

xKillswitch's picture
424 pencils

Is this the original or the remade version?

Shawali's picture
1378 pencils
Idea
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Symbol
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Typography
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Colors
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This might be the original me thinks. It needed a drastic overhaul and it still needs it now.

Your logo is way too messy and complicated. There are way too many elements happening at the same time. The main font is terribly made, you need to find a proper one.

You need a proper creative process which goes a little something like this:

First: research. Check out the market for this kind of business. Who are the competitors? How do their logo and general branding look like? What trend can you identify? What's good, what's not? Know your shit.

Then, inspiration. Creativity is your vehicle to achieve greatness and inspiration is the fuel you need to get it going. Peruse the web with the mind of a wolf in a sheep nursery. Check out sites like www.LogoPond.com, www.Dribbble.com, www.FromUpNorth.com and get yourself an account on www.Pinterest.com. With a good fix of inspiration, you should feel creativity flowing through your veins and feel like a total badass.

Third step. The most important step. In the history of steps, this is the importantest. Sketching. Let me repeat again. SKETCHING. Take a pen and make every single piece of paper your bitch. Sketch like their's no tomorrow. Sketch like your life depends on it. Sketch hundred of ideas, whatever goes through your mind. This is how cool ideas will almost magically pop up in your mind and also how you will learn to translate these ideas on paper. I know it can be frustrating sometimes when you have a cool idea in mind but feel unable to put it on paper. Sketching will help you to just do that. So do not hesitate to spend days on end doodling away.

The last part is execution. Refine, scan, refine, rescan, execute. This is how knowing Illustrator comes in handy. It just comes with practice and experience. If you're going for handmade typography, refining your logo with trace paper is super useful too. There are tons of videos on YouTube about that.

I hope this will help. Don't hesitate to come back here with an updated version of your logo.

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