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Looking at your previous versions, I think it's time to start sketching again. I think the biggest reason why these logos aren't looking quite there yet is it's too literal of a translation to the name of the brand and logo. "The name is Tree House, so the logo should be a tree house." There are so many different directions you could go and a lot of different avenues to explore. What are some different kinds of tree houses? What do kids do in tree houses? How do kids play? What do kids wear when they play? These are just some questions I posed to myself when looking at your logo and thinking what I would do.
I hope this helps and am looking forward to seeing your next steps. Sketch 'til your blue in the face! :)
Thanks for the comment. I think I have taken a backward step here. I kinda like the typography and colours but nothing else is working for me. I really rushed this ..back to the sketch book.
Yea instead of making progress you're not. Definitely go back to sketching. If you don't like sketching on paper make digital sketches in illustrator. Post your progress would love to see how this turns out.
4 Comments
Looking at your previous versions, I think it's time to start sketching again. I think the biggest reason why these logos aren't looking quite there yet is it's too literal of a translation to the name of the brand and logo. "The name is Tree House, so the logo should be a tree house." There are so many different directions you could go and a lot of different avenues to explore. What are some different kinds of tree houses? What do kids do in tree houses? How do kids play? What do kids wear when they play? These are just some questions I posed to myself when looking at your logo and thinking what I would do.
I hope this helps and am looking forward to seeing your next steps. Sketch 'til your blue in the face! :)
Thanks for the comment. I think I have taken a backward step here. I kinda like the typography and colours but nothing else is working for me. I really rushed this ..back to the sketch book.
I'm now thinking -
treehouse 'day care' or something because kidswear isn't working.
Yea instead of making progress you're not. Definitely go back to sketching. If you don't like sketching on paper make digital sketches in illustrator. Post your progress would love to see how this turns out.