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Trey Foods

Brief from client 

The logo has to represent the finest imported foods from Europe, mostly from Italy.

By combining wheat with olive oil, I tried to represent the multitude of foods imported by my client.

6 Comments

xKillswitch's picture
424 pencils
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I'm sold on this. It's good at representing what your client is selling, and looks like it would belong on a product.

I think the smaller text could be made larger, and do wonder if maybe your lines are getting a bit thin. the white shapes separating the colors are very close together.

I can't really change anything else. This is very well done.

Studio Azura's picture

agreed about the lines and the font. Thanks for your feedback :)

unterm rad's picture
91 pencils
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Very nice, you've done good work here.

The kerning seems a bit off. I feel like maybe the E in TREY could be tucked in a little closer to the R to tighten up the kerning, but the R's extended leg would get in the way. Maybe if the letters were spread further apart instead... try moving the T and Y further out just a bit.

Studio Azura's picture

I see what you're saying about the R and the E and yes, I tried to move it closer but then I got the R in the way. When I tried to spread it further apart, it don't look like as a "whole" to me anymore...

Shawali's picture
1379 pencils
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Looking good. I think the symbol is bit over charged though.

One remark: if "les aliments" is supposed to be the French translation of "foods", it should then be "alimentation".

Studio Azura's picture

The name of the company is Trey Foods in English and Les Aliments Trey in French. Thanks for your comment!

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