Universidad Nacional de Chimborazo
Brief from client
The National University of Chimborazo is an institution of higher education, in the framework of responsible autonomy and social accountability, professional way entrepreneurs with scientific and axiological bases, which contribute in solving the country's problems.
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La Universidad Nacional de Chimborazo es una institución de educación superior, que en el marco de una autonomía responsable y de rendición social de cuentas, forma profesionales emprendedores, con bases científicas y axiológicas, que contribuyen en la solución de los problemas del país.
Corporate branding to social identification of the institution that unifies the institutional Shield, UNACH acronyms, words CHIMBORAZO NATIONAL UNIVERSITY and "Free for Science and Knowledge" slogan was developed.
• The application of the shield of the institution is necessary due to the historical representation and social recognition.
• The letters identify the institution as an acronym that has been positioned in the internal and external environment.
• The full name of the educational institution in order that new users adapt to the acronym is maintained.
• Finally, in the current administration, it has rescued the constant motto on the seal and strengthens the image because it is a strong statement and represents the actions of the Academy.
Standard:
Spelling of the acronym, Royal Spanish Academy tongue.
Acronyms are pronounced as they are written, that is, the acronyms are written with an initial capital letter only if it comes to proper names and have more than four letters: Unicef, Unesco, Unach.
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Antecedentes
Se desarrolló la marca corporativa para la identificación social de la Institución, que unifica el Escudo institucional, las siglas Unach, las palabras UNIVERSIDAD NACIONAL DE CHIMBORAZO y el slogan “Libres por la Ciencia y el Saber”.
• La aplicación del escudo de la Institución es necesaria debido a la representación histórica y reconocimiento social.
• Las siglas identifican a la institución como un acrónimo que se ha posicionado interna y en el ámbito externo.
• Se mantiene el nombre completo de la entidad educativa con el fin de que los nuevos usuarios se adapten a las siglas.
• Finalmente, en la administración actual, se ha rescatado el lema constante en el sello y que fortalece la imagen debido a que es una frase fuerte y que representa el accionar de la Academia.
Norma:
Ortografía de las siglas, Real Academia Española de la Lengua.-
Las siglas que se pronuncian como se escriben, esto es, los acrónimos, se escriben solo con la inicial mayúscula si se trata de nombres propios y tienen más de cuatro letras: Unicef, Unesco, Unach.
5 Comments
Me parece una buen logotipo para la Universdidad Nacional de Chimborazo, Ecuador
I'm getting really tired of posts typed in a specific language that the majority of the community cannot read. To put it bluntly, it's just rude and annoying.
From now on, if a post that isn't in English hasn't been translated in the next two days, it will be deleted and his author banned.
The Brands of the World community hails from various countries and cultural backgrounds. We have people from Colombia, the USA, Canada, Australia, Sénégal, France, the UK, Indonesia and many other countries. English gives everybody the opportunity to take part in the conversation everytime a new logo is posted. The OP also gets much more feedback on his work if he types in English. It's a win-win situation.
I understand that sometimes people can have a hard time expressing themselves in English. That's alright, there are ways to automatically translate what you want to say, albeit not being always optimal (I'm looking at you, Google Translate) But that's alway better than shunting off 80% of the community.
To the OP of this post, please kindly translate your presentation in English before Friday. You failing to do so will get your post deleted and your account terminated.
Not to mention, the paragraph tags lead me to presume this has been copied and pasted from somewhere else.
APOLOGIES, thanks for your comments
Thanks!! Sorry if I sounded a bit harsh. But I'm glad you understand. Enjoy BotW!