URBAN FOOD
Franklin Design | Fri, 08/16/2013 - 23:50
Brief from client
For a logo contest
a san francisco food joint
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4 Comments
Simple and to the point. The font doesn't go with food, though.
Incredible. Excellent. I love it!!!!! I wouldn't change anything!!! It's strong, elegant, high aesthetic logo. My congratulations!!!!!
Vasilios Takos
http://vasiliostakos.gr
Okay....I really like the logo. Simple. Well designed. Will work well as an avatar, on letterhead, on a sign, etc.
As for a logo contest? Not sure it will win. First off, I don't know what kind of contest. If it's for the client, you have a shot - because it's practical and tasteful and versatile.
However, if its a broader contest, I fear it's too simple. Nothing about it seems unique to the name or concept of "Urban Food." Too generic.
The litmus test is this: If you cover up the name, can you put any name there? Unfortunately, the answer is "YES."
My judgement: Well executed...not very unique or ownable.
Looks good, simple and clean. why the text looks darker than the rest? i'd rather have it the same color.
As AbbaSez said it is generic.