Utopia
QBdesign | Mon, 03/23/2015 - 10:31
Brief from client
"We want something simple, modern, some depth"
!Utopia is a company that will operate in the additive manufacturing industry, commonly known as 3D printing, and aims to connect in a digitalmarketplace buyers and producers of products made by this technology.
Utopia's mission is to make it easy to print any product, anywhere in the world at any time: "to make it easy to print anything, anywhere,anytime!" !
7 Comments
Okay... I have caved first on the site.
I will ask the very needed question.
The symbol, what is it?
The font is nice, if you ditch that 'i' dot.
I am a fan of the colour, if you ditch the gradient.
But what is it?
The symbol was based on the leter "u" and at the right a light reference to a 3D head printer.
I can see the U now that it has been pointed out as one. :)
Still, I will remain confused with the symbol. The word was Unique, and I couldn't figure out that the symbol was a 'U'. There is something to keep note of there.
I can see that the logo is formed based on letter 'u', but I cannot connect the logo with the 3D printing industry.
Yes the symbol was based on the leter "u" and at the right a light reference to a 3D head printer. The aim of this brand is not just the 3D printing. They act like a union between the client and the 3D printers any aware in the world. They don´t want nothing geometrical and inspired in the concept of the word "utopia".
Is 3D head printer has a typical look? Anyway, the logo is not very distinctive as a whole. Maybe you want to consider to have some other concept based on 3U instead? Just throwing idea. Good luck.
It seems to me that the logo should have some element of 3D incorporated into the type. New font choice? Why purple? That thing floating above is so abstract it doesn't help to convey the brand.