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VZA Studio

Brief from client 

Logo proposal for a Russian based artist Veniamin Zalmanvich Aksel'rod.

V and A - are the tips of pencils that being spread apart to create a Z in a negative space.

5 Comments

j.o.y's picture
238 pencils

I'm not voting yet cause I'm really not sure how I feel.... I like the pencil idea, but I did not see that until I read description. Maybe you could push that a bit more.
Also, I think there is more to life than reversing things out of negative spaces. You don't want to become a "one trick pony" =)

xKillswitch's picture
424 pencils
Idea
updown

Nope, not feeling this one.

The V doesn't look much like a V, and the first thing I saw was just a tightly cropped Z.

Jokkmokken's picture
9 pencils
Idea
updown
Typography
updown

I like the idea but I feel somewhat dizzy looking at it. I feel like theres no defined up or down and since the "pencils" gets cut it floats around. Perhaps surround the symbol with a stroked rectangle and make it more defined.

The font is not working for me, to much going on there. I would look for something more subtle.

Shawali's picture
1379 pencils
Idea
updown
Symbol
updown

And another one.

Ok, the basic idea is good, although I stopped counting how many negative space logos you came up with. Don't be a one-trick pony and try to diversify. But as we say in my country, I feel like I'm just pissing in a violin.

I would tell you to take sometimes to keep working on this, but I already did this 3 half-assed logos ago.

stavengard's picture
71 pencils

So, true. This is my last one from a negative spaces, just felt to post that for a very last time.

Version history