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WakeUp

danieleaq | Sun, 10/14/2018 - 11:51

Brief from client 

The client starting to sell online coffee, he want a new brand, naming and brand identity.

7 Comments

cooperads's picture
196 pencils
cooperads | Sun, 10/14/2018 - 14:28
Idea
updown

I like this but I don't understand why you opened up the bottom of the coffee cup? It makes it look like wakeip.

danieleaq's picture
danieleaq | Sun, 10/14/2018 - 14:54

Just to do more readability

JNF Design's picture
37 pencils
JNF Design | Tue, 10/16/2018 - 15:38
Idea
updown
Typography
updown

I agree with cooperads, the bottom of the coffee cup feel unnecessary.

gcmoe's picture
gcmoe | Wed, 10/17/2018 - 13:38
Symbol
updown

If you see the hidden message (IP) the bottom makes totally sense.

cooperads's picture
196 pencils
cooperads | Wed, 10/17/2018 - 13:51
Idea
updown

Hidden message? What am I missing...drink coffee and I have to P?

ErinsSonicYouth's picture
80 pencils
ErinsSonicYouth | Wed, 10/17/2018 - 14:36

I mean, it might be a stretch to claim they're trying to reference an IP address, but you would think they'd include that in the brief.

This is why designers need to be taught to write proper briefs.

unterm rad's picture
91 pencils
unterm rad | Wed, 10/17/2018 - 15:54

A bottomless cup of coffee is the Holy Grail to real coffee drinkers.

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