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Watkins Roofing

tystjohn | Tue, 05/17/2016 - 16:05

Brief from client 

My uncle just came to me saying he needed a logo for a friend.

I didn't get much information on the company itself other than that it's a roofing company..

I've already sent tons of ideas but he said that he wanted the "W" to be more of the main focus with the name and the roofing on the top and bottom.. Maybe I can mess with other "W's?" Throw some fonts at me. I'll show some other versions. Thank you!

6 Comments

tystjohn's picture
tystjohn | Tue, 05/17/2016 - 16:07

Here are some versions I sent off before this one..

JonAtkinson's picture
217 pencils
JonAtkinson | Tue, 05/17/2016 - 16:32
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First and foremost, get rid of the gradients and get back to solid colors. Copperplate Gothic is a way outdated and overused font so I would stray away from that. The angles on your roofing are all very inconsistent. I do get the feeling like you're starting straight out in Illustrator without sketching out some concepts. With all that said, If I have to pick one of these I think the bottom right is your best effort so far. The weight of roofing lines is consistent with your main font. The angles are still wonky though. The huge W concept isn't really getting you anywhere at this point. I would recommend doing some research on roofing logos and get back to paper.

tystjohn's picture
tystjohn | Tue, 05/17/2016 - 17:08

Thanks Jon for the feedback! I only went with that same font because of what they sent me.. But I will defiantly stick to the solid colors. I tried way to hard to make it look more commercial.

JonAtkinson's picture
217 pencils
JonAtkinson | Tue, 05/17/2016 - 17:20
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Always start simple with the colors. Every logo will have to work well in a one color environment. You can embellish later but you don't want to sell your client on a decked out logo if they don't like it in its simplest form.

You're welcome for the feedback and best of luck going forward.

Waffles's picture
233 pencils
Waffles | Tue, 05/17/2016 - 17:22

I had a strange thought.

Imagine a logo for a roofing company... that does not have a roof outline in it.
It certainly would be refreshing and stand out.

Roofers use many tools: ladders, special hammers, or even shingles. It doesn't have to be a roof. It really doesn't.

tystjohn's picture
tystjohn | Tue, 05/17/2016 - 18:00

As simple as that is.. I've never thought of that... ahha. I will defiantly consider that in some sketches! Thanks

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