White Knight Events
Brief from client
We are a new event management company called 'White Knight Events' focusing on corporate events in Australia.
- We would like our logo to be modern and simple.
- We like the idea of negative space although not sure if it will work and definitely open to other ideas.
- Would love the design to not be entirely masculine and to very subtly include some femininity.
- We would love to portray professionalism, detail orientated, trust and innovation.
Tried to keep it simple and play with negative space some. It's tiny, but there is a little pointed end to the middle arm of "E" that cuts out a little point in the "K". That was meant to be a very subtle play on the idea of a dagger or sword. I don't think I really got any femininity in there, but aside from that would love some feedback on everything else. Does this look unoriginal? I can't remember seeing a shield logo like this before, but I feel like it's so simple and obvious that it's got to be out there somewhere already.
6 Comments
I'm not sold on the E/K combination. It's a small detail that doesn't seem that necessary. It didn't read as a sword to me; I may rethink your text if you're going for something clever.
As for the shield, It seems a bit jarring to me, due to the amount of lines. I would simplify, or represent a knight better.
Good luck.
I am more of a "simpler is better" approach. I like the shield but I would have to agree with Killswitch that the lines are a bit jarring.
Gadget Guardian has a shield; it's an Android app. Perhaps simplify your shield; a few less lines. As far as the type, I suggest 1 weight rather than 3.
I think you have a solid start to build upon and I wish you well with this.
Good luck
Sorry, but I see a keel of a boat instead of a shield here. Maybe replacing lines with a face mask of a knight could improve your concept, as in my opinion an outer shape that you created lean to a face mask more versus a shield.
This is not working for me. The shield works better as a symbol for protection and would fit better a security or insurance company.
The word mark is too complicated to read, with these two badly kerned words stuck together.
Also, if you have a centered composition, to put your subtext on the right. It throws the whole thing off balance.
Naw guys, this is good. It's simple and clean, unfettered by superfluous details. I like the E-K combination too. It's subtle and adds some style.
The lines on the shield aren't too thin, but I'd be interested to see them angled pointing down instead of up (it seems to go against he grain as is)
Also, you may consider instead of using a light grey for the left side, try using all white but use a different thickness for the lines to create an apparent darker shade. That way you've only got the one color and it simplifies it even more yet adding just a bit of style as well.
See the AT&T logo to see what I mean.
Ya know, I completely disagree with most of the critiques in here.
Sure the shield would make more sense to be used as a "security firm, etc"
But that is the point of making a logo fitting the theme, which is a KNIGHT theme and to also be creative, break the mold; and that is what you have done, you have taken something that normally identifies with a security firm or anti virus and you put a creative and elegant twist to bring it into the Event planning/management world.
Trust on this website if someone were to use a shield in a security firm or antivirus logo they would get more negetive feedback then you recieved.
I have realized you cannot take every critique on here with serious consideration a lot of contradiction goes on here.
So just pick out the good ones and dismiss the rest.
I like the angle to create a building effect on the shield.
I agree that maybe try to make it respectable as a one color logo, just like it is with the two color.
I also am not a fan of the font it looks squished and not very dominant.
The sword/dagger play in the typography is working for me it is subtle and all but also easy to understand the message you are trying to send.
I think you can achieve it without having white and knight touching though.
Crowded letters is never a good thing IMO.
But overall I like it, I think you do not need to rethink a whole lot.
Good Job.
Post the successor please!