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wlines

waldo León | Mon, 02/27/2017 - 00:49

Brief from client 

Passion for Running

This is for a local running club "WLines", the passion for running was the inspiration, WL look like a flame.

4 Comments

cooperads's picture
196 pencils
cooperads | Mon, 02/27/2017 - 16:22

I did see the wlines...what I am not certain of is if the type for "ines" melds well with the WL.

Shawali's picture
1379 pencils
Shawali | Tue, 02/28/2017 - 17:16
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I read "lines"

But the bigger problem comes from the name of the brand itself, as I have no idea how to pronounce "wlines".

Also, there's a clear discrepancy between the characters "ines" and the L. You need to spend some time tweaking the curves of the latter, so it's more consistent with the rest of the word.

But if you want to go for a hand-lettered logo, then go all the way. In the words of Ron Swanson, don't half ass two things, whole ass one thing ;)

j.o.y's picture
238 pencils
j.o.y | Wed, 03/01/2017 - 01:00
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I am a bit lost with this- mostly because the name WLines is awkward, but then the W and L are merged and the "i" is somewhat omitted. It makes a hard to read word harder to read! I agree with above statements regarding the style of WL and "nes" not matching up. I would work on making this more legible as well as more unified.

biglove's picture
biglove | Wed, 03/22/2017 - 12:06

The logo is nice, but "W" difficult to read, maybe if it gets bigger
and change the color of W, will become easier to read.

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