Personal Design Logo

I extended the spacing in the design text but as advised but I couldn't extend it to the full length of the "FRANKLIN" text as it looked out of place

I still say "design" is too thin. I mean, it gets the point across otherwise without it, but I figure you would want each element to be visible.

@ xTheKillswitch

Ok will have a play with the weight of that.

Do you prefer this logo or the first one?

I prefer this version with the round corners, but (design) still looks too thin, have you tried to make it bold?

OK, I am definitely going to change the weight of "DESIGN" when I get home, really appreciate the feedback! :)

I liked the first design's top, and this design's bottom of the FD. Both are nice though.

I agree, Design is just a hint too subtle to actually be subtle.

Side Note: See people - This is how you do gradients people!

I love your ideas, the only thing I think you need to change is the "franklin" type need to be wider and bigger, and I would make the "f" in the symbol wider and reach and touch the pencil.

I'm not sure if DESIGN is actually too thin, or if it's hard to read because it's medium-dark grey on a black background. What does it look like with a lighter shade of grey, or perhaps the darker grey as you have it, but on a white background with FRANKLIN in black?

Also while I like how you have DESIGN line up with the R and I in FRANKLIN, it's not centered since the F is narrower than the N. If you widen the horizontal strokes of the F to match the width if the N that would fix it.

I like the new icon better than the first. The rounded corners are classy.

Good work, I think you're almost there...

An important tip from David Airey's excellent book “Logo Design Love” which I think is important for you to keep in mind:

10. Work in black and white
No amount of fancy gradients or color choices will rescue a poorly designed mark.
By refraining from using color until the end of the process, you and your client are free from distractions of a preference for, say, green, which leaves you free to focus on the idea.

Do this, then we can talk about if “Design” is too thin and the other needs of this mark. The orange gradient mark, white heading, dark gray subheading, and black background are distracting from the most important part of a logo—the form. Work in black and white. Worry about color later.

And I thought i liked the first one, THIS ONE IS GREAT! although I do agree with everyone the weight of Design is just to thin. but other than that, the rounded corners are just awesome looking for this logo.