Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

ECS v1

Brief from client 

Client is a culinary school start up aimed at the amateur and improving cook. The courses will be well organised, teaching proper technique but with participants having lots of fun.

Looking for feedback here please folks.

11 Comments

CAMOBAP's picture
47 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I dig it... You have made a stove top, right? Nice idea! Now you need to continue to work on it to make it look memorable and unique. At this point I'm concerned how " EXETER " is out of a placement in your composition. Also, check an alignment between C and H on " COOKERY " and " SCHOOL " K and L are much better in that regard. I think that with a better font choice and TLC it will be a cool looking work at the end. Good luck!

Waffles's picture
233 pencils

All the letters need to fit almost like tiles for this to work properly. Try setting this up with a grid behind it so that everything can stay aligned.

CAMOBAP's picture
47 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Exactly - so, they look like waffle pattern.

glitchmunki's picture
2 pencils

Appreciate the feedback here guys. Although I don't necessarily agree about the font, which is suppose is subjective, I agree with the comments about alignment and spacing. My concern with lining everything up grid wise was that it might be a bit of a type crime concerning letter spacing? I'll give it a try and see what happens.

CAMOBAP's picture
47 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Thank you, Munki. I want to mention is that if you're planning to keep your text in black - then you must use some vibrant colors for stove's outlets to make it more attractive.

glitchmunki's picture
2 pencils

Thanks Camo. The idea was for me to keep it one colour until I get the overall look right.

Shawali's picture
1379 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I'm liking this, the overall simplicity. Don't feel forced to add any colors, it's mighty fine like this.

Good job, mate.

glitchmunki's picture
2 pencils

@shawali Thanks for that! :) What's your take on the kerning/letter-spacing as commented previously?

Shawali's picture
1379 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Well, the kerning has to be fixed indeed. Now, when it comes to have all the characters perfectly aligned, well, experiment and see how it goes. But to be frank, I'm not really bothered that the C of "cooking" isn't aligned with the characters directly above and below.

CAMOBAP's picture
47 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Munki, please make sure when you'll work on stove elements that they will not end up looking as Norelco shaver , okay ?

mahayni's picture
195 pencils
Idea
updown

Good job. I saw plates, I did not think of a stove.
Either way it is a good idea.

Version history