PacDire
Brief from client
It's a logo that belongs to me and two of my friends. We buy, sell and ship everyday goods across Australia from underwear, perfumes to watches. Pac is short for Pack/package and/or Pacific, which is our region. We ship it directly to the costumer. We are online based business.
I wanted to keep it simple since our business is very simple; buy, sell and ship it. We want costumers to feel at ease and take shopping lately, easy and directly arriving.
We make very small margins on the goods and so we did not want to give them impression we are big company but small team passing on some savings directly to the consumers. We want them to know our logo took minimal time and money.
We used boomerang to indicate our origin (Australia). I wanted the boomerang to face that way to give indication we are moving forward with their requests and services. Also feel like an arrow.
I do like your feedback and suggestions. Logos are tough when the objective is "simplicity".
Thank you.
4 Comments
Hello and how are you!? I like the simplicity that you started here. I would let go that dot over boomerang , seems not really serving a purpose and takes away a focus from boomerang. Your sub text seems too small versus a main script and not contrasting enough. I would try a different more modern font for both. Watch your spacing between " c " and " D " and, so, are the other areas in your typography. Good luck! Good, solid work at the moment.
Thanks for the feedback. What is the best way to space letters and symbols? I agree.
Any font in particular you would recommend?
You're very welcome, Bariqo! When you work on a letter spacing, it is very similar when you are in a parking lot doing a parallel parking. See what I mean?
As far as for a choice of font , try to look up some shipping companies on a web and see what they are doing in that regard. Also, check some polish designers on this blog in a vector library - I like some of them and especially how they work on a letter(s). I'm confident that you will find a suitable font for your concept. Shawali is a right person to get advice, too. Good luck and come back with a final version soon.
Bariqo, I like this one for a font choice. Sorry, have no idea on a style description.