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Ngo Studio

Brief from client 

A small graphic design studio, targeting young entrepreneurs with low budget.

Ngộ mean "different" or "i am" in a fun and suprising way. A Lightbulb sparking out with idea. I don't think it good enough, but still can't find my way throught.

Many Thanks!

4 Comments

xKillswitch's picture
424 pencils
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I kinda like where this is going. I like the O/lightbulb subtlety. I think the bottom could be refined a bit more, it looks way too compact. I would also revisit your "shine." Maybe make it look like it's illuminating a bit clearly. I read it as a spike of some kind of sea creature at first. Silly interpretation, I know.

gravier's picture

Totally agree about the bottom, i'll try to improve it. I like to describe as a "spark" than a "shine", for a lightbulb is already too cliché, anyway thank you so much!

Shawali's picture
1379 pencils
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The light bulb thing is an old idea and is overdone. If you want your logo to display creativity, you're better off not going with it. Thousands of crappy agency and light weight creatives are using it already.

The crown looks really weird with that slanted angle.

I'd say scrap it and restart from scratch, with a lot more research and sketching.

What language does Ngo come from?

gravier's picture

Agree. Ngo is from Vietnamese (with a trace of Chinese) it pronounce like "Go" with a silent n.

Thank you!

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