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AMBASSADOR LICORES

Brief from client 

Liquor store, the first target of the client is young people so, that´s why he want´s bright colors.

He ir a similar version.

4 Comments

Waffles's picture
233 pencils

I think if it is going to originate at a point, that it needs to follow that line. It gets broken about 2 cycles out.
If you go with this version, I think it should be one line.

xKillswitch's picture
424 pencils
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I think you went a step backwards with this. This feels way too crowded and over-complicated by comparison.

Also, consider showing us a version without gradients. Always plan for a version without gradients.

Shawali's picture
1379 pencils
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The symbol is interesting and nicely made. Too bad it's being cut in half by that sub standard word mark.

The italic is really off putting, given the general vertical and centered composition. Plus, the choice of font isn't great at all. Way too plain. The subtext type is fine, but it may have to change is you so chose to look for a better fitting font for the word mark. Bebas comes to mind but go for a font that matches the general composition of the whole piece.

Also, think of several iterations for your logo. So you it can be flexible depending on what environment it will be used in, ie business cards, sign, poster, website, etc.... The composition you're going with right now isn't really flexible and practical if you'll have only this one.

Keep it up, this logo has a lot of potential!

j.o.y's picture
238 pencils
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I prefer the first, more simple version of this logo.

Version history