AMBASSADOR LICORES
martin_mre | Fri, 06/17/2016 - 21:56
Brief from client
Liquor store, the first target of the client is young people so, that´s why he want´s bright colors.
I made a new version, in wich i simplified the bottle, and change the tipography to a signature name.
7 Comments
The bottle is an improvement- the typography, not so much. It's definitely more interesting, but doesn't work well with your symbol and is a bit hard to read (the D looks like a b).
I like the placement of Licores. I think the symbol may be a bit too large in a vertical orientation, but may be the right size for a horizontal iteration of this logo.
Work on the type, its almost there!
I would spend some more time on lines inside a bottle, as that inner line still resembles a paper clip feel. Not sure about keeping bottle lines broken up, maybe a solid line would benefit a concept. I cannot agree more on what j.o.y said on typography. In addition want to see " LICORES " being done in a same hue as a bottle itself.Bringing text below a bottle is a step in a right direction. Get a cool looking font now to make it work with a symbol.
I actually really like the bottom of the bottle. It has that layering effect of the different lines. The top of the bottle doesn't have the same look, though.
I like how you're experimenting with different text. Go for something a bit less chaotic, I think.
Thanks, but i didn`t understand you the part you are saying "the layering effect" what do you mean with this? sorry english is not my first language.
I meant how the lines don't end at a single point, but rather they end at different sections.
In other words, mimic what you did at the bottom of the bottle, and avoid the gaps in the lines toward the top.
I think if you would consider make " A " as top of your bottle and then draw a line below starting right at the base of " A " and shape that line into a bottle shape, rounded at the base - it would be an awesome and custom made symbol with a cool free hand type. Just a thought that I have...
The name "AMBASSADOR" looks like written by a drunk guy!