AMCA
Brief from client
I have to make a redesign of this brand, and i have to respect the original colors. Also they don't want a very radical/violent redesign but im totally open to any suggestions.
- First Version is the ORIGINAL logo.
- The others are some of the redesigns im working on.
AMCA is a car insurance company (they also offer financial services and a variety of different services to their customers, but it's mainly recognised by the people for being just a car insurance company)
BUT... Here in Buenos Aires it's Very Very Very related to taxis for being one of the two main insurance companies whom lend their services to taxi drivers and taxi owners.
The company doen't want to change the 2 main colors, the yellow and the cyan, and it's important to maintain some black because here in Buenos Aires the taxis are mainly black with some yellow and that it's a very important part of the identity of the company.
Things I want to change:
- The "Splatter/Stained" background (pregnancy nightmare)
- The text on the flag it's readable only if it's applied in something
big. (but must stay for legal reasons) :(
- "Seguros y Asistencia Financiera (Insurance and Financial Asistence)" must stay for legal reasons too. D:
Well, that's pretty much everything.
I will really apriciate the feedback!
Thanks a lot!!!
