Charles
Jesse Mogensen | Mon, 03/23/2015 - 14:23
Brief from client
'Charles: all natural cookies' is a new brand selling chocolate chip cookies. The company started in a kitchen. The most important words that should come to mind are: Artisan, exclusive, natural and fun.
We chose a handwritten style for the main logo, while maintaining a clean look for the baseline. In this way we can, I think, give the brand a stylish yet fun look. What do you guys think? I'm not so sure of the baseline. Also, we haven't decided a color-palette yet, but it will propably be printed in glossy varnish on the packages.
10 Comments
I have no trouble with a handwritten font...but there are some odd bumps on some of the letters. I am also not certain as to why you have a "." at the end of Charles. Is this something you hand-crafted, or a font you selected somewhere on line. I can get exclusive out of this, but I don't know if I see "fun."
Thx for the feedback!
It's about 75% handcrafted. The '.' is there to place emphasis the exclusive brand character (and our client liked it).
What are the bumps you are talking about?
Thx in advance!
Look at the loop in the h. It's a very uneven line.
If I had to guess, you handwrote the Charles, scanned it and generated a vector either in Photoshop or Illustrator, which is fine. Sometimes it adds extra control points that look uneven. Look inside the loop of the h
I agree with al of the above comments. I do love it though. Very nice :)
Don't think you need the line at all, and it just needs the paths cleaned up - 2 minute job...
Haaa, at last we get some hand lettering! Great choice. ANd on top of that, that's my first name =)
Now, I sincerely hope this is not the final version, because it clearly looks unfinished.
As it has been pointed in earlier comments, there's quiet a lot of fine tuning to be done. For now, it's way too wonky and it doesn't really flow like well scripted letters should. Believe me, you need to spend quiet a few hours on this, it'll be too bad if it stayed like this. When it comes to cursives, remember this rule : down strokes are heavy, upstrokes are light.
I dig what what you done with the Ch and the r. Not a fan of the dot, but that's just me.
Keep it up!
Yes, I admit I have some finetuning to do ;)
Valuable comment!
I like the idea, but the "r" doesn't look that good, it splits the word. Every letter is connected, except "r" and "l", and it just reads Char-les. You could keep the "tail" but apply it to the end of "s". Also, the little knot on top of the letter "s" is a bit too big, too similar with the on on the "r". Make it smaller and eliminate the white hole from the knot. As for the colors, maybe try something bright, that feels more like cookies.
The 'r' does split the word, and while it is a little visually jarring, it is really what makes the logo. Personally, I would leave it. :)
Im really liking this however like what has been said above, i think it would look tons better if all those uneven parts were cleaned up. It looks like its been drawn by hand, opened up on the computer and live traced rather than being being re-drawn properly. I dont think you need the line. I personally dont mind the full stop, it adds to make the hand drawn element stand out more.
Other than that, its a great start! well done