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critique please..

Brief from client 

TV personality, cookbook writer and blogger, entertaining and style.

Women and men who cook, like interior design, stylish, affluent, lifestyle, educated, aspirational,

Before I submit my 1st concept, I would like to see what you guys think.. I'm trying to create a symbol to represent food, home, style at the same time.

concept: V letter (from creampuff font) as a chef

3 Comments

natman462's picture
71 pencils
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Nice concept and execution but the actual graphic mark is quite boring, there is nothing really unique about it as such and the "v" and the chef looking hat doesn't seem to gel properly. work on it though.

timgould's picture
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I kinda thought the idea was cool... maybe try tilting the chef head and hat... with the v it almost adds movement.

pinktojade's picture
1 pencil
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Personally, I think this original is better. The additions completely change the feel of the logo. I think this version has a lot more class and the simplicity is elegant and bold as opposed to boring, IMO. The changes make it feel more playful which is not what I gather your purpose is. My vote is reverting back to this and maybe stepping more towards the home & style side of your purpose instead of deeper into just cooking.

Version history