Expleo logo design
lifestyle_x | Thu, 10/02/2014 - 12:26
Brief from client
Expleo is small business that delivers all kinds of IT services. Expleo wants a "minimalistic" looking logo. Expleo's slogan is "embrace innovation".
As the slogan is "embrace innovation", I tried to play on the embrace part. The symetry is a result of that.
I tried a lot of fonts for "Expleo" and this one is the one that fits best in the graphic, imo.
The graphic itself is not too much, I tried to keep it simple as it has to be "minimalistic".
I chose the blue colours because they breath some kind of calm sphere.
2 Comments
Mmmh, I'm not really feeling this one. What strikes me the most is that it's highly unpractical, given that it's all vertical. There's a lot of lost space above and bellow the text.
I like the though behind this logo, but I don't it translates well with this.
Ok, thanks! You've got a really good point there.
Could you explain a bit more on the negative font and colors please?
Greets.