Fluid Hydro Graphics
Brief from client
The client asked me to create something that would pop out over any color, something fluid and something.. orange.
They told me that they are in the process of building a custom truck from scratch and that black would be the main color while it would have orange highlights so thinking of their new company and how they could use the logo on the truck when it was finished they had asked for the logo to be orange.
The small city that this company would be operating from has many "dull" local businesses with bland logos and ads and they wanted to stand out from all of this.
This logo was fairly hard for me to design. most of the ideas i had come up with just weren't good and taking the name 'FLUID' and without using any cliches making it "fluid" wasn't easy.
One night I had been working late and in the process of making a cup of coffee, spilled some on the floor. there was a spot out of the middle and while cleaning it i started thinking of ways I could incorporate it into the word "FLUID".
Here is that result.
2 Comments
I like it but i would work on the left side of the drops cause it looks more empty and weird. maybe the letter could be diferent, more stylized ?
- I am Portuguese , so I can have errors in writing
b un trabaj