GCellular

This is a bit literal and would be more appropriate for a wireless provider rather than an equipment retailer. I think the word cellular is widely understood and doesn't need a detailed graphic representation. The transmission waves are good, but not with the tower in this application.

I hate to be such a Negative Nancy here, but I still don't care for it. I'm really glad to see that you took someone's advice and got rid of the cellphone in the G, but I don't think the cell phone towers are appropriate, and I still don't think the signal symbol is necessary. The font is better now that it's thicker, and I don't mind the color combination that you've chosen; but on the whole it still just looks thrown together and doesn't make sense (to me) for a business that sells cell phones.

Maybe just some kind of tight, clean symbol. Doesn't necessarily have to look like a cell phone, a tower, or anything along those lines. I think I know what you mean, having GC as the main text and then "cellular" in a smaller font beneath it, kerned out to the same width? I think that could work.

Maybe go digging around for inspiration in a magazine, take a walk, do a google image search for a word that you associate with your store or something. I think you should stay away from all of the very literal interpretations like you've had thus far- the minute they see 'cellular' they're probably going to have a pretty good idea of what you're about, so no need to have something that shouts 'cell phones!" in your logo, you dig!?

I look forward to seeing your new idea(s)!

This is more about lifestyle and not really about transmission of data. I think that you are being too literal really. Masts are ugly things and impact on landscapes, so it does not have a clean or stylish feel to me. There is no emotion, or feeling, which when you deal with the public is a bad idea. It has to be sexy, quirky and make them want your product. I have attached a little idea which would be very easy to campaign. It took 5 minutes, so is rough, but it is the route I would go down. Obviously I am not saying that this is right because others will no doubt disagree.

You can use the speech bubble element and expand upon it. I think this gives the brand life and personality.

you thank us for our advice, but still went ahead and submitted version 3 for an award without any revisions or changes? If it cost you any money to submit it, you may as well just flushed that money down the toilet. It's not going to win you a handful of magic beans!

Well, the antena is too below the rest of letters. It rather remembers me of an operator not a cell phone store. Go simpler and to the point.....about the award thing... good luck with that

mattyson has a really good design concept - even toning down a harsh black to a classy grey. And the re-use of the speech bubble is invaluable, so if you can go that route, I would see what you can do with it! :)