Brief from client
Branding for a new clothing label in London.
Personally liked this version and though it was quite suitable for a clothing company, I did feel it was a littler under-expressive though. Would be paired with the lion icon as a separate part of the branding.
1 Comments
It's interesting, but I'm guessing no one wants something "broken" to represent them. Have you tried playing with the lion's tail shape for the leg of the L or would that be too lame?