MEAT SUPPLY
james_ile | Thu, 06/20/2013 - 13:22
Brief from client
Simple straight to the point logo. To be used on reflective and light-box materials.
Thank you all for the comments on the first version, tried simplifying the elements and concentrated much on unifying the M & W to represent the 'MEAT WORLD CENTER". Keep the critique coming i really appreciate.
12 Comments
Way better than previous one, a lot of improvement. Am still not sure about the symbol and the font. Do you want to try different fonts? maybe san serif.
I am trying to concentrate on making the logo focus on the company's central role as a major distributor and not regular meat supplier. Secondly i am also trying to shift away from common retro style logos for the meat industry, hence making me focus on a symbol to imply a source, unity & consolidation.
I think it's better than first version. Ambigram good, but I think it could be reduced. I also think that you should still search ideas for symbol.
Much improved but I wouldn't necessarily stop here yet. Watch the edges of the symbol. It looks like this was built out of several rounded rectangles that were jointed together, which is fine but, you can see the seams. Smooth out those areas. You might also try a version where the symbol is 2/3 to 1/2 this size and give the font a bit more weight.
I find it too modern for a meat supply company.
Ummm, This one is tough...
I am not a fan of this logo as a meat company.
The logo does not state what it is?
Maybe you can work in a branding iron feel to it?
Seems to clean and modern for meat to me?
Cool Tho.
It sure looks more pro than the first version, by a large margin, but now I really don't get the link with the meat industry. The symbol doesn't seem to represent anything particular, though it looks pretty cool.
I think that a good brand, but not for meat company ;)
Remove the symbol… just that.
For me the typography is the good one, then, just try to take a look in other works around your goals just to see if you are near or getting away.
Forget the idea of including an steak, everybody does it.
But first: Remove the background. Present us this logo as it will be used. Your background is just a mirage, it disturbs, it distracts it is not at least, the final result.
Keep improving!
This part of it may be out of your control but the name seems redundant. Just "Meat World" or even "Meat Centre" would be better.
I think this is a better direction to go in, this looks more like a logo, the previous version just looked like a sign. However, I think the symbol is still pretty far off. I would keep trying more options but keep them simple like this one.
Symbol is great, but it really doesn't fit this brand.
is simple with 3D perspective. But not descripe of your idea, I mean content semiotic on Typograph not sync with visualisation