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Russia FIFA World Cup 2018

Brief from client 

Russia's organizing committee decided to go for secondary logo for the upcoming World Cup in 2018. They didn't like the logo made by a Portuguese design firm back in October 2014 after a majority of people show their negative reaction.

I've decided to keep a capital case " R " for Russia with a soccer shoe juggles a soccer ball - all in a negative space. White/blue/red color scheme for Russia's national colors.

6 Comments

callmeJ's picture
8 pencils
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I like the blue and red, I like the R. The shoe kills it, it really does, stick with the colors go over the top with the design!

+addidas will sue you if this goes through :)

Shawali's picture
1379 pencils
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While the idea isn't half bad, as long as you do not know how to use illustrator properly, or even use it at all, you'll have a very hard time coming up with a professional looking logo.

Paint isn't made for anything else than kids and certainly not for logo design.

BOPOTA's picture
23 pencils

Charlie, I see what you're saying and totally agree with you. A link that you sent me with Adobe Illustrator - had a virus and I couldn't get anything out of it. Will have to get that one on my own.

Waffles's picture
233 pencils
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Whoa! Bopota filled out the client brief section and gave us context!
I'm so proud!

I think the main problem with Paint is that if the committee did change their mind, and they picked one of your logos to represent FIFA... they couldn't use it. They would need it in vector to plaster over billboards, put on the FIFA website, wrap up the FIFA pace cars with for the big race... (FIFA is like water polo right, but with men and not horses and no water?)

With a paint file, they can't do any of that.

Cesardesign18's picture
58 pencils
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I see the insignia of the adidas brand in the shoe and that is not at all convenient.

callmeJ's picture
8 pencils
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Well the good thing about you spamming these terrible logos has been that you've gotten high up on google search. All your god awful shoe logos have made it to the first page of google search "world cup 2018".

Congrats I guess.

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