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Seth auto parts

Brief from client 

I am free to do whatever I want. As you can tell, it's a logo for a company that will stand for auto parts.

I wanted to come up with a symbol that isn't too obvious but nor too insignificant, so I made some kind of axle that holds the wheels at the ends. I don t like those common auto parts like screwdrivers or oil cans. I really want to know what you guys think about it, as this is my first logo submitted for critique. Thanks!

8 Comments

M@'s picture
345 pencils
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i really like this.. has a nice retro feel to it. Im not sure about the pentagon shape though i dont think it needs it really. Also i would try a version where you have SETH then your symbol then auto parts. as all those little lines around auto parts are a little distracting. Anyway great job!

Allie_S's picture
50 pencils

Thank you for your kind feedback. I will add another version without the pentagon as well. I just thought it would look nicer and will have a more mechanical feel.

MDCasino's picture
53 pencils
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Simple and to the point. Any symbolism in the pentagon? If it has to do with an auto part don't make fun of me ... I know nothing about cars :/

Allie_S's picture
50 pencils

Thank you for your comment! Just said above about the pentagon. I won't make fun of you as I don't expect the same in return. :))

Stephen Fitzgerald's picture
405 pencils
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I think its pretty clean so far, like you said not too obvious or insignificant, I agree with trying a sample losing the pentagon and moving the axle between the two words.
Good job so far! :)

facio's picture
14 pencils
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Good idea. Good brand and perfect to the deal purpose. I really liked it! Congratulations!

jack daniel's picture
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taylorhurst's picture

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